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Forum - Can luxury cruises also appeal to a younger market?

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Can luxury cruises also appeal to a younger market?
Total Views: 631 - Total Replies: 5
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Jul 08 2010, 7:28 am - by uCruiser
Great BBC piece on the cruise industry and Norwegian Epic here
My cruises:
Carnival Fantasy 9/7/06 Nassau/Half Moon Cay, Cabin V26, 4 nights
Carnival Inspiration
3/17/07 Grand Cayman/Calica, Cabin R132, 5 nights
Sovereign of The Seas
12/21/07 Nassau/Cococay, Cabin 8568, 3 nights
Carnival Glory
6/14/08 Cozumel/Belize/Roatan/Freeport, Cabin 6481, 7 nights
Carnival Liberty 5/30/09 Ocho Rios/Grand Cayman/Roatan, Cabin 8229, 7 nights
Monarch of The Seas
09/21/09 Nassau/Cococay, Cabin 5529, 4 nights
Majesty of The Seas
06/14/10 Key West/Nassau/Cococay, Cabin 9506, 4 nights
Carnival Legend 10/03/10 Grand Cayman/Cozumel/Roatan/Belize, Cabin 5181, 7 nights
Freedom of the Seas 11/28/10 Labadee, Haiti, Cabin 9489, 4 nights
Carnival Freedom 08/26/2011 Colon/Cozumel/Limon, Cabin 8425, 8 nights
Carnival Sensation 01/15/12 Freeport, Nassau, Cabin E37, 4 nights

Private Message
Jul 09 2010, 6:12 am - Replied by: Janice001
I wouldn't quite call the Norwegian Epic a luxury liner. I thought they may have a look at the real luxury liners such as Seabourn, SIlversea or even Crystal Cruises.
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Aug 31 2010, 5:42 am - Replied by: elisata

When I mad my first cruise I was amazed at the number of families with children... I thought we would have a quiet vacation, but since it was the summer holidays, there were lots of youngsters...

 

These kids grow up and become young adults. They have gotten the taste of cruising and luxury (I think it is addictive) so I guess they might want to save for their own cruise vacations, yes.

 

What I found more of interest in this BBC piece is the acknowledgement that there may be a lot of singles out there who want to cruise but are not willing to pay or cannot afford the double cabin price. So these single cabins are a real winner, I would say! I have been single for a long, long time (enjoyed that enormously), travelled the world in those days, but would never have thought of cruising since it was "so expensive". Now if you market the single cabins right, that may be quite a new target for the cruise companies...

Private Message
Sep 01 2010, 11:15 am - Replied by: cruznation
When I hear "Luxury" I don't really think of Norwegian no matter how big their new ship is.  Luxury is Seabourn or Silver Sea.  These lines usually cost $5000 to $7000 a person for a week cruise to the Caribbean.  Younger folks usually don't have the resources for that ritzy a vacation.

A few years ago Seabourn (I think it was Seabourn) offered a $199 fare for children with full paying adults.  Cancellations began pouring in and they had to rescind the offer.  I read about it somewhere, Cruise Critic most likely.

When you pay top dollar for an experience you like control.  I guess the very wealthy don't care for someone else's kids running screaming about the pool...

Ed & Kathy   DIAMOND Crown & Anchor members


Cruise Countdown Tickers Cruise Countdown Tickers Cruise Countdown Tickers
Liberty of the Seas, TransAtlantic, October 2011

Enchantment of the Seas, S Caribbean, March 2011

Oasis of the Seas, E & W Caribbean, October 2010 
Celebrity Mercury, E Caribbean, February 2010
Grandeur of the Seas, E Caribbean, October 2009
Grandeur of the Seas, Canada NE, October 2008
Grandeur of the Seas, Bermuda, October 2007
Grandeur of the Seas, W Caribbean, October 2006
Explorer of the Seas, E Caribbean, May 2005

Private Message
Sep 02 2010, 11:15 am - Replied by: elisata

I can imagine that stream of cancellations... Don't get me wrong, I have nothing against children, but I too dislike the running and screaming of young children who apparently haven't learned to respect other people's peace and quiet or  - in this case - enjoying their vacation on the ship.

 

Of course there is luxury and luxury. I cannot affort 4000 or 5000 dollar for a 7 days cruise, but if I had that kind of money I would not want to spend it on a week's cruise. You can exaggerate, I think.

 

So the question right now is: define 'luxury'...

 

To me personally an inside cabin is good enough if that saves me money for interesting excursions on land... After all, most of the time you spend elsewhere on the ship... a cabin is like a hotel room, but that is just my 2 cents - I value my 2 cents, though! And honestly, how many towels you need per day??

Private Message
Sep 03 2010, 9:16 am - Replied by: cruznation
I have to agree.  Frankly, I wouldn't know what to do with a butler.
I think I'm just too middle class for the over the top pampering thing.

I used to subscribe to a number of travel magazines.  CONDE NAST TRAVEL had an article on the 100 Best Spas in the World for under $1000 a day.  When I saw it wasn't a misprint, THAT was the day I decided to let that subscription expire.

I still get Frommer's Budget Travel.  They have articles featuring a week in London with airfare for $1400.  OK, more my style.

Ed & Kathy   DIAMOND Crown & Anchor members


Cruise Countdown Tickers Cruise Countdown Tickers Cruise Countdown Tickers
Liberty of the Seas, TransAtlantic, October 2011

Enchantment of the Seas, S Caribbean, March 2011

Oasis of the Seas, E & W Caribbean, October 2010 
Celebrity Mercury, E Caribbean, February 2010
Grandeur of the Seas, E Caribbean, October 2009
Grandeur of the Seas, Canada NE, October 2008
Grandeur of the Seas, Bermuda, October 2007
Grandeur of the Seas, W Caribbean, October 2006
Explorer of the Seas, E Caribbean, May 2005

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